Most of the time, the company does not see the issue. (Unless they have Data centers or facilities in those regions, or customers that open tickets)
Its a long process to identify issues that are spanned across long stretches on networks devices. For instance, NCwest pays their provider, they will need to open a ticket with their provider, who then checks the network in their core. If not issues found, they we would respond back, have the end user check their side. So at that point, you would have to open a ticket with your provider, who in turn checks their core network and the circles continues. After a few back and forths, an end to end test is set up, both networks go down during this test and an issue is isolated. So maintenance windows have to be agreed upon on both ends, and ya da ya da. Not a quick process. Once all of the problem is identified, work can start. In most cases the under sea cable is owned and operated by a separate vendor and is costly for them to repair or even investigate. So solid proof is needed before ships are sent out. And then the maintenance window back and forth starts again. Because in order for them to find the fault, they need to shoot the fiber. In order to do that, the circuit goes down, or at least that fiber line. Could be several customers on that line and they will need to all agree for the downtime or the blip in connection while they are moved to a dark fiber line during testing. Then another blip to move back. Once the location is found, work begins on repair, you guessed it, another maintenance windows to move the customers while they work on the line. Not a quick problem to fix.