@Cyan In my opinion you (the royal you, as a company) are running into marketing issues, with a result of destroying the game more and more.
Of course not everyone can be a big spender.
All the companies have their big spenders and their normal customers.
If you choose to dumps the rest and focus on the big spenders you are lost.
The special offers are the ones who will attract the rest....
Big spenders will buy the packs anyway, those are the ones who buy the big bunddles but they are not necessarily the most profitable.
In marketing the best approach is to attract first those who dont trust you...
Anyways sharing my thoughts, i could write a book here, but i wont. have it as you wish. I just feel sorry for the only mmo game i ever liked, and the wrong turn it took.
it should have never become "free" to all...