They have to make money somehow, but there has to be alternative ways to do it more efficient.
The current model that 10-20 people maintain the company and the rest are struggling to make to 110 isn't a good one.
I will take myself as an example, back in subscription model, i was a competitive player. Never interested in olys since they took part at 2am my time till 6am. But i was in everything else!
I could and did keep up 3-4 accounts, 4*15=60euros a month. Now with 60euros per month what do i get? Nothing!
So for me pvp is off the table, my wallet can't compete with other wallets. But if they had for example items that i need, at reasonable prices and no chances etc, i could get a brooch this month, a jewel the next month etc.
It would take a while but i could get there.
Now, i do not buy boxes for a 0.000001% to get what I want. If i do buy, it is only to sell for adena. That's it.
not to mention lootboxes are illegal in EU, how this game has escaped the radar?