That's the thing, they don't. Innova told before, they won't put p2w items in the shop like Korea. Even said on stream before putting the store up. The main point of the shop is to help everyone getting to 3rd class faster, as the shop is mostly for anyone under 76. Those are old servers, they need that. Unless you think that scrolls that cost 0.01 dollars are p2w, scrolls that are mostly unnecessary or replaced by ingame meanings. They also introduced brooches but unlike in Korea, those are not in the shop, only by ingame meanings.
I know you think it's a matter of time but it's not. Look at the live servers here, same f2p as Innova, yet NCWest never introduced in all these years the meaning of obtaining brooch jewels and other p2w items by ingame options like on Innova.