I have a low lvl clan to which I invite many newbies who start the game. At first they are all very excited, play actively, chat a lot etc, overall it's fun, but somewhere around lvl 103 they become discouraged, frustrated and also bored - most of them quit even before they get to 105. Those who do hit 105 quit shortly afterwards as well. I've seen this many times over the last years, when they start asking 'how to I get my rune stones?' etc I know the end is near
Servers cannot thrive without new people and you cannot bring new people to the game with the current NC's strategy.